The second Music Video for the Director / Producer partnership between Konstantin Ermakov and Guy Davies. Following the success of his Music Video ‘On Point’ in August 2018, UK YouTuber ‘KSI’ wanted to make similar waves on the platform and continue to change the face of the typically ‘Vlog’ focused YouTube landscape. The project was a huge success, taking the internet by storm with 12 Million views and counting as well as a barrage of press, news articles and social media commentary.