Grammy award winning artists FEVER 333 wanted a surreal video that brought to life the struggles of minority groups throughout America’s history, especially at its conception as a country. An intense subject that, as two pasty white males, Ian and Theo approached cautiously. They knew that the only way to do this subject justice would be to collaborate creatively with the band.
The duo and the artists had several lengthy conversations, each time getting closer to the final concept that you see in the video. It was a true collaboration, with the duo contributing concepts and style while the band helped to refine the emotional moments that were so crucial to what was made.