This an anthem for the youth, an adrenaline rush. There was only one way to make a video for this track and it had to be epic. We needed to have the viewers pulses racing from start to finish. Director Lewis wanted a gritty, British and cinematic look, a cult film vibe to it with a 16mm film aesthetic.
The video is all about celebrating youth, it’s about showing our strength, power and voice. Together we’re unstoppable. The concept is all based around a secret wasteland club for the Young & Faded, think Mad Max in East London with a party that surrounds a car drag race.
This is a celebration of youth culture, power and success. We are the Young & Faded.