James was producing videos aged 11, when he and childhood friend, Guy Davies (founder of Zebrafish Media) bought their first video camera together and started filming ‘comedy skits’ with each other. Fortunately, YouTube hadn’t been invented yet so these films never saw the light of day, but they did mark the start of the Producer / Director partnership which became the foundation of Zebrafish Media. 16 years, countless projects and a Law degree later, James keeps Zebrafish in ship-shape and oversees all production.