This is part one in a six part video series celebrating the history, and future, of British Airways for their centenary celebration. Each video represented a different chapter in the BA Story, which meant taking the core emotion, message, and narrative behind each chapter and working closely with art department to ensure that each set embodied those elements.
It was an important video for the brand, and working closely with the BA team was key in giving the brand the visual respect it deserves. It also meant that real props and uniforms from the BA archives could be used, as well as real BA employees. With each video essentially being a period piece, making them as visually authentic as possible was a huge benefit in crafting the story.